The Alex Newhook Stetson Co Hat draws attention to a memorable moment during the Montreal Canadiens’ alumni morning skate on October 24, 2026, in Winnipeg, Manitoba. Alex Newhook’s Stetson-inspired look connects Western imagery with the hockey atmosphere surrounding the Canadiens’ Heritage Classic weekend celebrations. The baseball cap features a recognizable cowboy emblem and Stetson lettering, reflecting the design seen in photographs shared by the Montreal Canadiens during the event.
Alex Newhook Stetson Co Hat – A Western-Inspired Look at the Canadiens Alumni Morning Skate
The Stetson Co Hat is a navy blue baseball cap featuring cream-colored “STETSONCO.” embroidery, a bucking horse and rider emblem and a contrasting red curved brim. Its bold two-tone appearance combines traditional Western imagery with a recognizable sporting silhouette.
The front crown displays “STETSONCO.” in large, arched lettering across the upper section. Beneath the wording sits an embroidered cowboy riding a bucking horse, with the rider’s raised arm and the horse’s extended legs forming the central illustration. Both elements feature a cream-colored finish that contrasts against the deep navy blue crown. The raised embroidery adds definition to the lettering and the detailed Western scene without introducing additional graphics.
The red brim creates a strong visual break from the navy crown while a matching red button sits at the top of the hat. Visible stitching follows the curved brim and the crown features traditional panel seams and small ventilation eyelets. At the back, the navy panels meet above a curved opening with a red adjustable snapback closure.
The closure includes multiple adjustment holes, completing the straightforward construction of this navy embroidered baseball cap.

The Montreal Canadiens welcomed special guests to their alumni morning skate in Winnipeg on October 24, 2026, as part of the celebrations surrounding the 2026 Heritage Classic. The team shared photographs on X documenting the gathering special guest is Cole Caufield, Alex Newhook and Wyatt Johnston including a rinkside embrace with former Canadiens defenseman Chris Wideman whose white number 6 jersey is clearly visible.
The event formed part of a larger weekend celebrating hockey history in Winnipeg. Later on October 24, former Montreal Canadiens and Winnipeg Jets players were scheduled to meet at Canada Life Centre for an alumni game. The Canadiens’ alumni lineup included familiar names such as Paul Byron, Andrei Markov, David Savard and Chris Wideman, with P.K. Subban joining the coaching staff.
The hat became a distinctive detail in the morning-skate photographs, bringing a Western-inspired touch to the hockey gathering.
Its cowboy emblem and arched lettering visually connect the product to that rinkside moment.
Product Details
Style: Curved-brim baseball cap, shown in navy blue and red
Design: Embroidered
Size: See size chart
Construction: Six-panel crown, stitched curved brim, ventilation eyelets and snapback closure
Fit: Structured crown with adjustable rear snapback
Care Instructions
Spot clean gently using a damp cloth and mild soap.
Avoid aggressive scrubbing around the embroidered design.
Do not machine wash or tumble dry.
Allow the hat to air dry naturally, away from direct heat.
Store in a way that preserves the crown and brim shape.






